From woke-ism to nationalism: Corporations are changing strategies in the Trump era

American businesses are realizing that it is very profitable to give consumers what they want rather than what they believe is socially correct.

What a difference an election makes.

Within days of Donald Trump securing the presidency in November 2024, America’s business, media, and tech landscapes underwent a seismic shift. Advertising messages were changed. Corporate policies were amended. Even major media outlets that have typically excluded alternative views announced changes in editorial policies.

In early 2025, the Los Angeles Times, long known for its progressive slant, announced changes to its news and editorial policies, signaling a retreat from its once uncompromising ideological bias. This shift suggests that even the most stalwart champions of the old guard are recalibrating to meet a public hungry for balance over bias.

Then, remarkably, the Washington Post’s owner Jeff Bezos weighed in, reportedly urging his editors to “focus on what unites us as Americans, not what divides us,” a stunning pivot for a paper known as a bastion of old-line liberalism. The editorial page will now focus on free market and human freedom.